Mission & Approach
Our mission
Gen Z are open, but open to what?
Driven by their anxiety, Gen Z are willing to explore any ‘therapy’ that brings them relief. They are not open to exclusive truth claims that compromise their freedom to self-define. Therefore, in a culture where identity can be as fleeting as a social media post, we must show the gospel to be more than one among many equally valid paths to fulfilment. And to a generation that are most likely to hear an evangelistic talk as the expression of a purely personal truth, it is the undeniable, transformative power of the gospel, showcased in the changed lives of their peers, which will compel them to Jesus. With 98% of 18–24-year-olds using social media, there is a ready-made platform to engage a generation with the good news of Jesus. Our mission is to disrupt the daily scroll with high quality content that resonates with Gen Z and challenges the cultural narrative. And demonstrate the uniqueness of Jesus by showing that the gospel saves and transforms.
Our approach
Committed to the unchanging gospel of Jesus
Generations change but the good news of Jesus, his death, resurrection and ascension does not. We seek to proclaim the beauty and glory of Christ, and life in Him.
Engaged in authentic invitational conversation
We’re listening to the experiences of this diverse generation and creating content that resonates.
